eMarketer Articles

Blog: Holiday Sales Prep: How DealYard Leverages Affiliate Programs and Organic SEO
No sooner are we out of the back-to-school season than the fourth quarter holiday retail frenzy beckons. The drumbeat has already started as retailers try to read the tea leaves [...]
Article: The Thin Line Between Liking a Brand and Liking Its Social Marketing
Liking a brand is not necessarily an invitation to market
Article: Challenges of Cross-Channel Marketing Integration
Nearly nine in 10 senior-level marketers consider coordination important
Article: Can Marketers Catch Up with Millennials?
Digital natives adopt and adapt
Article: Adults Texting More, but Teens Still Rule
72% of adults now on the SMS bandwagon
Blog: The UK Online Population: One Big Happy Family?
An estimated 77% of UK adults ages 16 and older, or 38.3 million people, use the internet regularly in 2010, according to recent data from the Office of National Statistics [...]
Blog: eMarketer Webinar: Tips for Reaching & Engaging the Elusive Millennial
Speaker: Geoff Ramsey; CEO, eMarketer, Inc. What: Tips for Marketers–Reaching & Engaging the Elusive Millenial When: Thursday, September 30, 2010, 1 PM EST Join eMarketer CEO Geoff Ramsey to find out about: The [...]
Article: Eyeing Growth for Retailers in Social, Mobile and Private Sales
Fiona Dias Executive Vice President, Strategy and Marketing GSI Commerce
Article: Social Networking Doubles Among Boomers and Seniors
More than a quarter of web users 65 and up now visiting social networks
Article: What Retailers Need to Know About Online Holiday Shopping
Upbeat picture for online despite continued economic uncertainty

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